The El Bulli mastermind was joined by Jose Andre who acts as both a translator and also takes the opportunity to add his two cents to what Ferran has to say.
The lecture begins with Ferran explaining his thoughts and process behind finding the concept for El Bulli and how despite initial criticism, and many people scoffing at the idea he followed through and turned what was a simple 50 seat restaurant, open for 10 months of the year, into arguably the worlds most famous restaurant in the world.
He then goes on to describe a project, set to roll out in 2014, called The El Bulli foundation. The project comes in collaboration with Telefonica, who are a communications company, ,and it's basic goal is to create platforms to share their knowledge.
The project will include an idearium, a brainstorming room, the kitchen workshop, with all the ideas and creativity being open to the public. He explains the idea around the 50min mark. It truly looks groundbreaking both visually and conceptually.